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Archive for July, 2009

Link building - Make each link count for you

Sunday, July 19th, 2009

Link building is very much important for the success of any search engine marketing campaign, however its the quality which matters in link building. Gone are the days when link from any web page was helpful in gaining PR and higher rankings for a website. Nowadays search engines have become more and more smarter. Today search engine follow certain parameters to count a link as back link and give its value to the website linked. Moreover outbound links from your website also count in your reputation over search engines. Thus proper care should be taken while linking a web page from your website and also while selecting your link partners. We at The SEO Marketing provide custom link building solutions and we strive to make each link count for your website.

Before actually beginning searching link partners and approaching them for one way links to your website we analyze your website, your competitors and your business to define the most relevant website categoreis that we can approach for link requests. After that we search for potential link partners and approch them manually. Below are the few link building quality guidelines we follow, this means that each link you get will be pass through following qulity tests:

  1. Link from relevant websites only.
  2. Link from pages indexed by search engines.
  3. Link from pages with PR (Page Rank) 0,1,2… or higher.
  4. No FFA links
  5. Outbound links form the web page should be less than 100
  6. Link from proper anchor text/description only.
  7. Link will not be excluded from search engine by any means (robots, no follow, no archive etc.)
  8. No links from Java Script or framed websites.

Know more about link building : http://www.theseomarketing.com/custom-link-building-services.html

Article Author:
Sana - SEO Head
www.theseomarketing.com

Search Engine Optimization and Browser’s War

Saturday, July 11th, 2009

Like any commodity there is a never ending war among various Internet browser softwares in this stage of globalization where competition is a way of life.

It has become more pronounced as every browser is in the race to become a favorite one for browsing internet. No one benefits by winning this war as all of them are free and similar, until you are a geek. Last week’s launch of latest version of Mozilla firefox 3.5, has further intensified the fight. The first commercial and graphical web browser was developed by the Mosaic programming team and was called Netscape Navigator, later renamed Communicator, then renamed back to just Netscape. The Netscape was on the top, when Microsoft realized the importance of developing its own. Having the distribution power of providing free with the most popular operating software, Windows, Microsoft soon crushed the Netscape with its monopolistic practices. Netscape, not giving up, transformed itself into Mozilla Foundation to produce a competitive browser using the open source software model. But before some real development from it could happen, which happened in 2004, Microsoft enjoyed almost a monopoly in the segment. In 2003 Apple too launched Safari for its operating system, Mac, realizing the unquestionable importance of the internet in coming time. As all monopoly brings complacency, so was for Internet Explorer (IE).

User’s didn’t know what more they could experience until other started bringing new ideas. Microsoft just bought out few minor updates. Others browsers realized that this was the time to take away the market share of IE which had reached the peak of more then 90 percent. By 2004, Firefox had 8 percent of market but by 2009, it succeeded in increasing it to more than 20 percent. Firefox and Opera and safari immensely improved security and other technical features. Google too entered this ar, first by supporting Firefox by technical and monetary resources and then by launching its own browser, Chrome.

Microsoft woke up and tried incorporating features, now the norm, of the industry. But lacking creativity in development its updates merely managed to follow hat others had already achieved and didn’t bring out any path-breaking feature.

Firefox has the second biggest share after IE in browser users, followed by Safari. In the last one year, we have seen an intensification of the war. IE has come out of an update, Firefox in last one year has come out of two updates, 3 and 3.5 version. Chrome has been launched. Opera has come out with its latest version , 9, having the cloud computing feature-Operate Unite server. All this has resulted in IE losing more than 11 percent share since March. Every browser now has good security features, private-browsing options and better protection from malware, leaving the difference in technical race of mere nose.

How does it affect us? Firstly breaking of a monopoly is always good for the market. When IE as the only software available, we didn’t see much improvement, destroying much possible progress. Secondly, the chance of numero uno position will force others to come up with new ideas. Thirdly, no one can dictate the market as now developers are no more at the vagaries of one browser maker. Fourthly, with Firefox, an open source software, most possible next winner, the ecology for developers is good.

The best feature about Firefox is add-ons, which are software codes that can be made by developers according to requirement. The growth of mobile as the medium medium for the surfing Internet has opened another front. It forced Google to launch its open source Android software for mobiles in competition to the smart-phone market capturing iPhone, which uses Safari.

Android in its attempt to be have a fair share in providing its software free to any cellphone maker and various companies has taken that. Microsoft has been beaten here also as its Windows mobile failed to make a big impression. All that can be said about the browsers is that we are going to see more activity over the next few years and IE will lose its dominant position in the market. The only question is how soon?

Regards,
Rusten
Head Social Media Optimization Services - www.theseomarketing.com

Yahoo! Search Pad all set to release today

Tuesday, July 7th, 2009

After one year of hard work Yahoo’s search pad application is all set to go live today. This new service by yahoo search will provide different features to yahoo users like online notepad to share, collect, edit, print and email content or search results. This feature will thus allow webmasters to track sites that a user has clicked on and determine if a user is searching information related to particular topic.

Search pad will be helpful to search engine marketing people also as they can share information via a public URL and it will also help them in social media marketing as search pad can be shared at social networking sites like Twitter, Facebook and Delicious etc.
Just wait for few hours more and experience the newly launched search pad by yahoo. Please do share your experience of yahoo search pad with us.

Have a nice day ahead.

Regards,
Sana

Directory Service Launched

Sunday, July 5th, 2009

TheSEOMarketing.com today launched free directory. You can browse the directory at http://directory.theseomarketing.com. Please visit the directory and submit as useful resources as you can. All the submissions will be approved by human editors first. Our idea here is to create a database of worlds best website in a categorized manner.  These resource may further help us and visitors to our site.

You can also visit our directory submission services to know more about directory submission and its benefits.

Thanks,
Victor

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