Link building is very much important for the success of any search engine marketing campaign, however its the quality which matters in link building. Gone are the days when link from any web page was helpful in gaining PR and higher rankings for a website. Nowadays search engines have become more and more smarter. Today search engine follow certain parameters to count a link as back link and give its value to the website linked. Moreover outbound links from your website also count in your reputation over search engines. Thus proper care should be taken while linking a web page from your website and also while selecting your link partners. We at The SEO Marketing provide custom link building solutions and we strive to make each link count for your website.

Before actually beginning searching link partners and approaching them for one way links to your website we analyze your website, your competitors and your business to define the most relevant website categoreis that we can approach for link requests. After that we search for potential link partners and approch them manually. Below are the few link building quality guidelines we follow, this means that each link you get will be pass through following qulity tests:

1. Link from relevant websites only.
2. Link from pages indexed by search engines.
3. Link from pages with PR (Page Rank) 0,1,2… or higher.
4. No FFA links
5. Outbound links form the web page should be less than 100
6. Link from proper anchor text/description only.
7. Link will not be excluded from search engine by any means (robots, no follow, no archive etc.)
8. No links from Java Script or framed websites.

Know more about link building : http://www.theseomarketing.com/custom-link-building-services.html

Article Author:
Sana - SEO Head
www.theseomarketing.com