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Link building - Make each link count for you

July 19th, 2009

Link building is very much important for the success of any search engine marketing campaign, however its the quality which matters in link building. Gone are the days when link from any web page was helpful in gaining PR and higher rankings for a website. Nowadays search engines have become more and more smarter. Today search engine follow certain parameters to count a link as back link and give its value to the website linked. Moreover outbound links from your website also count in your reputation over search engines. Thus proper care should be taken while linking a web page from your website and also while selecting your link partners. We at The SEO Marketing provide custom link building solutions and we strive to make each link count for your website.

Before actually beginning searching link partners and approaching them for one way links to your website we analyze your website, your competitors and your business to define the most relevant website categoreis that we can approach for link requests. After that we search for potential link partners and approch them manually. Below are the few link building quality guidelines we follow, this means that each link you get will be pass through following qulity tests:

  1. Link from relevant websites only.
  2. Link from pages indexed by search engines.
  3. Link from pages with PR (Page Rank) 0,1,2… or higher.
  4. No FFA links
  5. Outbound links form the web page should be less than 100
  6. Link from proper anchor text/description only.
  7. Link will not be excluded from search engine by any means (robots, no follow, no archive etc.)
  8. No links from Java Script or framed websites.

Know more about link building : http://www.theseomarketing.com/custom-link-building-services.html

Article Author:
Sana - SEO Head
www.theseomarketing.com

Search Engine Optimization and Browser’s War

July 11th, 2009

Like any commodity there is a never ending war among various Internet browser softwares in this stage of globalization where competition is a way of life.

It has become more pronounced as every browser is in the race to become a favorite one for browsing internet. No one benefits by winning this war as all of them are free and similar, until you are a geek. Last week’s launch of latest version of Mozilla firefox 3.5, has further intensified the fight. The first commercial and graphical web browser was developed by the Mosaic programming team and was called Netscape Navigator, later renamed Communicator, then renamed back to just Netscape. The Netscape was on the top, when Microsoft realized the importance of developing its own. Having the distribution power of providing free with the most popular operating software, Windows, Microsoft soon crushed the Netscape with its monopolistic practices. Netscape, not giving up, transformed itself into Mozilla Foundation to produce a competitive browser using the open source software model. But before some real development from it could happen, which happened in 2004, Microsoft enjoyed almost a monopoly in the segment. In 2003 Apple too launched Safari for its operating system, Mac, realizing the unquestionable importance of the internet in coming time. As all monopoly brings complacency, so was for Internet Explorer (IE).

User’s didn’t know what more they could experience until other started bringing new ideas. Microsoft just bought out few minor updates. Others browsers realized that this was the time to take away the market share of IE which had reached the peak of more then 90 percent. By 2004, Firefox had 8 percent of market but by 2009, it succeeded in increasing it to more than 20 percent. Firefox and Opera and safari immensely improved security and other technical features. Google too entered this ar, first by supporting Firefox by technical and monetary resources and then by launching its own browser, Chrome.

Microsoft woke up and tried incorporating features, now the norm, of the industry. But lacking creativity in development its updates merely managed to follow hat others had already achieved and didn’t bring out any path-breaking feature.

Firefox has the second biggest share after IE in browser users, followed by Safari. In the last one year, we have seen an intensification of the war. IE has come out of an update, Firefox in last one year has come out of two updates, 3 and 3.5 version. Chrome has been launched. Opera has come out with its latest version , 9, having the cloud computing feature-Operate Unite server. All this has resulted in IE losing more than 11 percent share since March. Every browser now has good security features, private-browsing options and better protection from malware, leaving the difference in technical race of mere nose.

How does it affect us? Firstly breaking of a monopoly is always good for the market. When IE as the only software available, we didn’t see much improvement, destroying much possible progress. Secondly, the chance of numero uno position will force others to come up with new ideas. Thirdly, no one can dictate the market as now developers are no more at the vagaries of one browser maker. Fourthly, with Firefox, an open source software, most possible next winner, the ecology for developers is good.

The best feature about Firefox is add-ons, which are software codes that can be made by developers according to requirement. The growth of mobile as the medium medium for the surfing Internet has opened another front. It forced Google to launch its open source Android software for mobiles in competition to the smart-phone market capturing iPhone, which uses Safari.

Android in its attempt to be have a fair share in providing its software free to any cellphone maker and various companies has taken that. Microsoft has been beaten here also as its Windows mobile failed to make a big impression. All that can be said about the browsers is that we are going to see more activity over the next few years and IE will lose its dominant position in the market. The only question is how soon?

Regards,
Rusten
Head Social Media Optimization Services - www.theseomarketing.com

Yahoo! Search Pad all set to release today

July 7th, 2009

After one year of hard work Yahoo’s search pad application is all set to go live today. This new service by yahoo search will provide different features to yahoo users like online notepad to share, collect, edit, print and email content or search results. This feature will thus allow webmasters to track sites that a user has clicked on and determine if a user is searching information related to particular topic.

Search pad will be helpful to search engine marketing people also as they can share information via a public URL and it will also help them in social media marketing as search pad can be shared at social networking sites like Twitter, Facebook and Delicious etc.
Just wait for few hours more and experience the newly launched search pad by yahoo. Please do share your experience of yahoo search pad with us.

Have a nice day ahead.

Regards,
Sana

Directory Service Launched

July 5th, 2009

TheSEOMarketing.com today launched free directory. You can browse the directory at http://directory.theseomarketing.com. Please visit the directory and submit as useful resources as you can. All the submissions will be approved by human editors first. Our idea here is to create a database of worlds best website in a categorized manner.  These resource may further help us and visitors to our site.

You can also visit our directory submission services to know more about directory submission and its benefits.

Thanks,
Victor

Google Crash On Michael Jackson Death

June 27th, 2009

The reports of Michael Jackson’s death sparked a massive surge in online traffic around the globe, leadin to crash of various sites including Google. When news in iconic performer’s death began tickling out, scores of people turned to Web for news. The massive level of interest caused the site to temporarily go down but that did not stop the news spreadin via blogs and social netorking sites. As other news turned their attention to story as the public took to web to learn more about performer’s condition, some site began slowing down. Some google users complained the search engine’s news area was inaccessible for a time.

Source: The Tribune

Google Search Engine Optimization Starter Guide goes multilingual

June 7th, 2009

Google Search Engine Optimization Starter Guide that was launched by Google in November 2008 is now available in 40 international languages which means the book is now available to around 98% of the global internet audience. Languages include Chinese, Russian, Hindi, Dutch, French etc.  The book is a guide for webmasters to improve the crawling and indexing of their websites and include areas like URL structure, navigation, title and meta tags etc along with various steps or SEO techniques to avoid.

Best wishes,
Victor
SEO Marketing Agency

Bing – Decision engine from Microsoft

May 30th, 2009

Few years back Microsoft launched Live and now Microsoft team is all set to launch its new search engine Bing. Unlike Live I am sure Bing will definitely give some challenge to the autonomy of Google in the world of online search. Microsoft claims Bing is not just another search engine but it’s a decision engine. Bing is going to be the first search engine that will not only show you results for your search query but help you make decisions. Say for example you want to search for an Indian restaurant in New York you enter the search term in Bing search box and it will present you with list to available restaurant with price comparison, user reviews, map guide and reservation option on the search result page. Now that’s what sounds great to me. I am definitely looking forward to the success of the Microsoft decision engine. Interestingly the software giant is said to be spending up to 100 million $ campaign for Bing.

Visit www.bing.com to know more or you can follow it on social media channels like facebook or twitter.

Technorati Claim

May 26th, 2009

Technorati Profile - Claim code = s6qii72tdp

This post is to claim The SEO Marketing blog at technorati

RSS Feeds – Why you need RSS for your website?

May 24th, 2009

Latest trend used in online publishing is RSS feeds. RSS stands for Rich Site Syndication or Really Simple Syndication and is used by publishers to make their content syndicated in a universally understandable format. RSS feeds are beneficial in multiples ways for website owners including SEO benefits. Reasons why you should use RSS feeds are:

1. Fast and easy: RSS allows you to publish content instantly and also allows automatic distribution of the content.
2. Quick indexing: RSS feeds are very quickly indexed by search engines.
3. Helpful in link building
4. Provide fresh and relevant content
5. RSS is a secure channel it can’t be spammed
6. No privacy related issues with RSS, subscription is anonymous
7. Increased traffic
8. Higher search engine rankings
9. Automated content delivery to your subscribers
10. Easily categorize content in an easy navigation like you can provide feeds for articles, blogs, forum and other section of your website.

Please check sample RSS feeds:

1. RSS for Website
2. RSS for Articles
3. RSS for Blog

Articles section is live now

May 17th, 2009

Our article section is live today along with the launching of the blog.  the motive behind article section is to share our knowledge and latest trend in SEO industry and other general topics.  I am sure both blogs and article section will keep our content writers extra busy. Blog accounts has been created for whole team and anyone facing issues with login can contact Sana. Wish you happy blogging and happy article writing.